It deals with important financial decisions such as financing decisions, capital budgeting, working capital management and dividend decisions.

The subject of banking and insurance has undergone a tremendous change in the recent years.There has been a shift from traditional banking to modern banking especially in the post reform era. With the entry of private sector banks into the scene of Indian Banking, considerable improvement is felt not only in the profitability and efficiency of Indian commercial banks.

Marketing as a branch of knowledge  is an ocean of thoughts, concepts, and practices related to the production, distribution, and satisfaction  of consumer needs.